GEORGIA POWER

Georgia Experience Center

Georgia Power’s Community and Economic Development Group sells the state of Georgia to businesses around the globe. Since decision-making in economic development is based largely on data, communications in this industry tend to target only the intellect. At the new Georgia Experience Center, we helped our clients engage visitors’ emotions as well.

 
20171019_SECONDSTORY-0715.jpg

BAROMETER OF BOOM

ga_power_02.png
ga_power_03.png
 

In the lobby, a Data Visualization Wall beckons visitors to enter and piques their curiosity, signaling passage into a space unlike any other. Dubbed the “Barometer of Boom,” this installation turns statistics into stories by using visual metaphors to compare Georgia’s employment growth, technology jobs, and GDP against the national average.

IMMERSION ROOM

20171019_SECONDSTORY-0676.jpg
20171019_SECONDSTORY-0638.jpg
ga_power_comp.png

The Immersion Room makes economic opportunity palpable, as business leaders are invited to explore all that Georgia has to offer them. The choreographed interplay of custom lighting, spatial sound, and dynamic content creates an atmosphere of intrigue and adventure—effectively flipping the paradigm from presentation to participation.

 
20171019_SECONDSTORY-0661.jpg

Making use of physical space as a storytelling medium, both installations creatively deploy technology to facilitate human conversation and connection.

 
20171019_SECONDSTORY-0770.jpg
 

PROCESS

LOBBY, BAROMETER OF BOOM

Lobby-Data-2.png
Lobby-.031.jpeg
Lobby-.010.jpeg
diffusion.png
 

IMMERSION ROOM

Immersion Room - XD Concept - v2 - _Page_2.jpg
wireframe-lense applied.png
Paper Prototype Setup.png
IMG_0220.JPG
Lab setup v1.jpg
lens sketches.png
fiducials render.png
50%design_package.007.jpeg
50%design_package.011.jpeg
50%design_package.018.jpeg